Lance Milbrand joined the Giant Screen Cinema Association (GSCA) in 2015. This organization assists filmmakers and theaters in the technical production of giant screen movies. A giant screen movie is an experience that immerses an audience, bringing them right into the storytelling, almost becoming part of the action. These screens must be at least 70 feet wide for a flat screen or 60 feet in diameter for dome screens. Back when movies were shot on 15/70 motion picture film, Lance worked on five giant screen projects for Howard Hall Productions and MacGillivray Freeman Films. Today movies are being shot and projected with digital video equipment and Lance is offering his services as a director and line producer for wildlife projects.